Digital brand guidelines for Or Avner, an international network of schools and kindergartens.
Language: Russian
Digital brand guidelines for Or Avner, an international network of schools and kindergartens. The 46-page system brings together the master brand, school and preschool identities, multilingual logo versions, colour palettes, Open Sans and Heebo typography, image direction, illustration, iconography, and applications. The brand book was designed for on-screen use and delivered in Russian and Ukrainian editions.
Or Avner is a network of schools and kindergartens that combines contemporary education with Jewish culture, tradition, and community values.
My task was to turn a broad visual identity into a clear and practical digital system that could be used by institutions, local teams, designers, and external partners. The guidelines cover the master brand, dedicated versions for schools and kindergartens, local and multilingual logo configurations, colour, typography, photography, illustration, iconography, and branded applications.
The system balances two distinct tones. Deep navy and warm gold give the central and school communications a confident institutional character, while the kindergarten identity introduces lighter colours and more playful graphic elements. Open Sans provides a clear typographic foundation for Cyrillic and Latin content, complemented by Heebo for Hebrew.
Designed from the outset as a digital publication, the 46-page landscape document uses a modular grid, strong section openers, and large visual examples that remain easy to navigate on laptops, tablets, and presentation screens. Separate Russian and Ukrainian editions make the guidelines practical for teams working across different markets.
The result is a scalable reference system that supports consistency without removing the flexibility required by different institutions, audiences, languages, and communication formats.
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